First drop coming soon · Est. 1644 · 40.7°N / 73.1°W
LI or DIE

New York · Long Island

LI OR DIE

Long Island. For life.

Apparel and goods for the people who stayed, came back, or never really left. Salt in the air. Backbone in the blood.

Join the drop listSee what's coming
Scroll
The original LI or DIE Navy Heritage round sticker
Die-cut outdoor vinyl · 2″ and 3″ rounds

Sticker orders

The original. By email.

The Navy Heritage round. Original artwork, outdoor vinyl. Pick a size, and we'll email you back with the total, shipping included, and payment details. Prices don't include shipping. No cart, no checkout.

Size

Why email? We're keeping it small while we see if you like them. A proper store is coming. Until then, we do it the old-fashioned way.

Opens your email app with the order filled in, ready to send to us. We reply with your total and payment details by email. Nothing is charged on this site.

LI or DIE bird mark

Not a souvenir. A standard. Built on the island, for the island — the water, the firehouses, the parkways and the people who tell it straight.

The collection

First drop. In the works.

Nothing's for sale yet. Here's what we're building. Join the list to see it first.

LI or DIE bird markLI or DIEComing soon

Tees

Heavyweight cotton with the bird and the year. Made to fade the right way.

LI or DIE Heritage Cap designComing soon · design preview

Caps

The Heritage Cap. Low-profile, embroidered bird. For the dock, the truck and the 6 a.m. coffee run.

LI or DIE bird markEst. 1644Coming soon

Layers

Crews and hoodies for October on the South Shore and February everywhere else.

The original LI or DIE Navy Heritage round stickerComing soon

Goods

Small things worth keeping. The original Navy Heritage round is available now: order a sticker →

Caps and Goods show real LI or DIE designs. Tees and Layers show the brand mark until product photos are ready.

The Island Standard

Three things
we stand on.

  1. 1644

    Rooted.

    The number on the badge. Southampton — the island writing itself down.

  2. 01

    Service given.

    Military. Fire. EMS. Not a caption. A fact of the house.

  3. 02

    Home kept.

    The neighborhoods. The people who tell it straight.

LI or DIE bird markNassau · Suffolk

Made for here

East End to the city line.

From the Sound to the South Shore, LI or DIE is for every town that's ever been called "out on the island." Nassau or Suffolk, North Fork or South Fork. It's the same rock.

Get first look →

Field

Seen on the island.

Bumpers. Transoms. Lockers. Tailgates. Nobody asked permission.

Nassau County

  • Hempstead
  • North Hempstead
  • Oyster Bay

Suffolk County

  • Babylon
  • Brookhaven
  • East Hampton
  • Huntington
  • Islip
  • Riverhead
  • Shelter Island
  • Smithtown
  • Southampton
  • Southold

Cities: Glen Cove, Long Beach

Real Field photos from the community go here after launch.

Be first off the boat.

Join the drop list for first access to the first collection. No spam. Just the island. The button opens an email to us, ready to send.

Opens your email app. Questions? Email us